The store’s full name is Tiffany & Company, however, it’s original name in 1837 was Tiffany, Young & Ellis which was shortened to Tiffany & Company in 1851. Now the store’s full and proper name is Tiffany & Company.

Is Tiffany’s the true Tiffany’s? The use of the apostrophe was often a trait or a type of hallmark for many local businesses and stores in the past, but it also served a purpose, the apostrophe informed its clients that the business, store, shop, bank, etc. The life they were seeing or entering was founded (and usually owned) to a person.

What with the apostrophe in “The Breakfast

• at
• Tiffany’s” (Sainsbury’s) is the former waterstone’s store (though the
• original logo has
• been removed) and now Mr. Lloyd’s (Said name),

while the US uses more department store names and businesses names “Welsh Christmas” instead?

Nonetheless nowadays, possibly dictated by the boom in e-commerce the tendency is to omit the apostrophe ” Of course, URLs don’t allow for apostrophe use, and consumers have become accustomed to the exclusion of such punctuation when seeking a business on the Web. From _{the Guardian,}

the following extract is taken from the English newspaper, The Guardian, from 2011.

What’s the reason for the apostrophe in Waterstone’s? Hey, no catastrophe

The fact that the way retailers decide to punctuate their names is a mess and certain to remain so. What is an apostrophe? ” camp, of which Tesco) the market leader is; you may have noticed their line of boys toys.

In Tesco’s defence, there never was a Mr Tesco, so a possessive apostrophe as in “Tesco’s” would be illogical. There were a Marks and a Spencer, but luckily for us they also decided not to cause confusion by using apostrophes, although you do have to employ the ampersand rather that “and” if you want to get Marks & Spencer (strictly, “marks & sparks”) into the right shape.

Boots, Morrisons and now Waterstones eschew the apostrophe with less justification as their shops were founded or developed by Jesse Boot, William Morrison and Tim Waterstone. What are the businesses that get it right, headed by Sainsbury’s as in Mr Sainsbury’s shop) and McDonald’s (as in Ronald McDonald’s Egg McMuffins). If Toys R Us has a backward R theme, we will leave it for another time. The grey area occupied by Toys R Us’s soundtrack: Backward R is no less than 5M squares. The gray area occupied by Toys R Us’s soundtrack gets a little bigger, while the gray area occupied by The Stone wall, isn’t in full swing. The

^{Guardian, 2007.}