What is the origin of the word illusion in the Internet advertising term “Cost-per-impression” (CPM)?
In Internet advertising jargon, an “impression” is defined by Wikipedia as
the display of an ad to a user while viewing a webpage.
The word is most often used in the term Cost-per-Impression (CPM), the amount of money an advertiser spends for every 1000 views.
According to Reference. “impression” is defined as the first
and immediate effect on an experience or perception of the mind. What does
the word “impression” have to do with Internet advertising?
Who coined the term “Beativity”?
Why don’t you consider yourself a “complainer”?
It is continuation of usage from legacy (print) advertising. An impression is a single publication of an advertisement, derived from The platen made an impression on paper in the letter press system.
Why do I not have an impression on the viewer/user/potential customers?
What is the only mistake in my original question? “Cost Per Impression” is not “CPM”, as if “M” is a phonetic abbreviation for “impression” That is why the “m” is “thousand”, while “CPM” is “cost per thousand” we are saying that impressions are used for all “impressions”, the “impressions” being implied
In advertising, CPM is typically the billing unit, CPI is rarely if ever used, and this applies to print as well as internet. If you book an advert campaign for your car or scotch to be in every Conde Nast publication in the US, your billing will be based on the total number of magazines sold (or maybe printed, as in the original meaning of “impression”), regardless of the circulation of the individual magazine
titles.
