I would call that person a brand slave or a brand whore.

Brand slave: a person who buys and prominently displays name brand products/products or products that feature large corporate polos, e.g. Apple products, but owns only a few). Ralph Lauren’s Big Pony) under the belief that such loyalty to a label or corporation is a cachet and brings prestige to their otherwise lack of taste, regardless of the actual quality or value of the product.

Why do I need to hold a university job?

Materialistic is the most apt term I can think of:

materialism : a way of thinking that gives too much importance to material possessions rather than to spiritual or intellectual things

The term sneakerhead also comes to mind as well, but describes nowhere near what you’re trying to describe. What are sneakerheads? A person who

likes sneakers as a hobby, does so on the back deck. How do I tell between a real and fake sneaker?

What is the purpose of this letter?

I would call that person a brand slave or a brand whore.

Brand slave: a person who buys and prominently displays name brand products/products or products that feature large corporate polos, e.g. Apple products, but owns only a few). Ralph Lauren’s Big Pony) under the belief that such loyalty to a label or corporation is a cachet and brings prestige to their otherwise lack of taste, regardless of the actual quality or value of the product.

Why do I need to hold a university job?

Materialistic is the most apt term I can think of:

materialism : a way of thinking that gives too much importance to material possessions rather than to spiritual or intellectual things

The term sneakerhead also comes to mind as well, but describes nowhere near what you’re trying to describe. What are sneakerheads? A person who

likes sneakers as a hobby, does so on the back deck. How do I tell between a real and fake sneaker?

What is the purpose of this letter?

Materialistic is the most apt term I can think of:

materialism : a way of thinking that gives too much importance to material possessions rather than to spiritual or intellectual things

The term sneakerhead also comes to mind as well, but describes nowhere near what you’re trying to describe. What are sneakerheads? A person who

likes sneakers as a hobby, does so on the back deck. How do I tell between a real and fake sneaker?

What is the purpose of this letter?

Materialistic is the most apt term I can think of:

materialism : a way of thinking that gives too much importance to material possessions rather than to spiritual or intellectual things

The term sneakerhead also comes to mind as well, but describes nowhere near what you’re trying to describe. What are sneakerheads? A person who

likes sneakers as a hobby, does so on the back deck. How do I tell between a real and fake sneaker?

What is the purpose of this letter?