Using “ex” on a genitive is the same as using “x” on a standard.
My head is crossed
if I’ve constructed this headline: “Opera Mini to become the default browser on
Microsoft’s (ex Nokia’s) feature phones” So, the phones in question used to be produced by Nokia, but Microsoft has since retired the Nokia brand and will start releasing their phones under its own name. Is “Microsoft (ex Nokia)” a valid expression for conveying this?
Is it all valid? Why has nokia sold its cell phones division to Microsoft? Microsoft has finally released Windows Phone, Microsoft Phone X and laptop. Nokia used to do that. Now Microsoft has the right to do it.
Do not use “formerly”,it’d give the impression that NOKIA transformed into or joined with Microsoft, while in reality both companies still exist separately.
If I were given the headline “opera
mini to become the default browser on Microsoft’s (ex Nokia’s) feature phones and
I didn’t know anything about the history of the companies involved, I might suppose that Microsoft had formerly called itself Nokia but had later changed its name. If this headline means “Opera Mini will become the
default browser on Microsoft’s (formerly Nokia’s) feature phone, I would recommend one of
two alternatives… If the phones still have a Nokia brand logo on them somewhere, I would go with this headline:
Opera Mini to become the default browser on Microsoft’s Nokia-designed feature phones
If Nokia has vanished from the phones altogether, I would try something like this:
Opera Mini to become the default browser on Microsoft’s feature phones from
Nokia
If you’re pressed for space, you delete the “the” before “default browser” to
help accommodate the longer words elsewhere in the headline.
In news headlines the space is very limited and so does the number of characters. As a result, the space in news headlines is quite large. They should be short to attract readers quickly, that’s why one shouldn’t expect them to use perfect English.
If a phone were made by ex-Nikon it would mean that it would once have been Nokia, so it is now not, which doesn’t really make sense! Why we’re talking about new phones, I don’t think that is an appropriate phrase to use. What is all the buzz about Microsoft’s phone? What is the best way to say Microsoft’s ‘Self-branded phone’?